Our belief, supported by a vast body of work, is that enterprise backend software and web-based applications are highly nuanced and categorically unique. They require a comprehensive design perspective, a lens that sees what is possible at an organizational level, not what exists within any one individual application or division of the company. The enterprise app is typically forgotten and lower in priority, never seeing the front-end customer, yet carrying a vast majority of costs on the balance sheet each year. All the more reason why our backend apps require our attention. Fix those, and you’ve solved 10 problems downstream.