Custom Software Development

Build, rebuild, migrate

No two businesses are alike, and each project takes on a life of its own.

Learn how Product Perfect helped a large real estate data firm assess its IT footprint to plan a multi-year modernization effort.

File should have downloaded... Check browser downloads.
Oops! Something went wrong while submitting the form.

Custom development application types

Building custom software: our #1 capability, engrained in our brand and namesake.


Mainframes comprise 92% of corporate America’s Fortune 500 companies, and one of our development consultative service offerings is calibrated to that specific need. We service and focus on these large, legacy platforms, and our team of senior level development consultants are ready and able to engage onsite or remotely.


Our team can engage and help to build, rebuild, migrate, or extend your Windows, Linux, and Mac desktop applications running any type of software. The project can be invoked from any point, whether wireframes or existing systems/screens in your enterprise.


Choose from our full-service or pairing offerings to cover your modern web applications, single-page-applications, JavaScript-heavy apps, and any other type of hybrid or online web applications. Our development group can provide services for nearly all software languages and nearly all web platforms.

Working on industry-leading cloud platforms

White logo for MicrosoftWhite logo for OracleWhite logo for IBMWhite logo for ReactWhite logo for Angular

Custom Development vs. COTS

Most custom development projects are designed for a very specific set of business needs that are not easily achieved using commercial, off-the-shelf software.

Build vs. Buy Exercise

This comparison exercise provides the data of whether existing commercial software in the market can fulfill a project’s requirements, and if the costs and constraints of licensing add-up. It includes estimates on building-out the software from scratch, or from existing open-source platforms and libraries as a hybrid build as well.

Speed vs. COTS Customization

Depending on the requirements, number of resources involved, and depth of requirements, a custom software development project engagement can often achieve a desired outcome equally efficiently as a COTS product customization. They often are the most efficient path to address some very unique traits of a business domain that might be missed with more restrictive commercial software.

Advantages of Custom Software Projects

Efficiency: Creating software from proximal, native business requirements can be the most efficient model available.  

Specificity: It can remedy intricacies of the business without taking years to complete.  

Licensing: It can save organizations anywhere from thousands to millions on licensing, depending on the size and scale of the organization’s needs.

Sample software product design deliverables

Review actual screen mockups of software product design implementations by Sr. Product Design Consultants at Product Perfect

File should have downloaded. Check browser downloads area and ensure pop-up blocks are disabled if you're not seeing the file.
Oops! Something went wrong while submitting the form.

Custom software isn't going away anytime soon

The market size for custom software development services is predicted to grow to 35.23 billion at a CAGR of 10.3%.

Markets and Markets

“Product Perfect’s team reinvented our organization from the ground up, all through the custom software they developed.”

Audrey Bridges, CFO, PRAM Inc.

$26 Billion

The custom software application development services market will increase by $26 billion during 2020-2024.

Forecast and Analysis 2021-2025,” September 2021


of custom software development is considered some or full customizations of an existing in-house software product. Having a partner like Product Perfect involved can often help remediate these customizations faster and more efficiently than in house teams alone.

2022 India Mart

Custom development services we offer, broken down categorically

Custom development vertical competencies

Software Development

  • Website Development

  • App Development

  • Mobile Development

  • AI/Machine Learning

  • Enterprise Systems

  • AR/VR Development

Experience Design

  • UX & CX Research

  • UX & Visual Design

  • Brand Identity Design

  • Industrial Design

  • Digital Product Design

  • Video & Motion Design

Cloud Native App Development

  • Containers and serverless

  • Data lakes, warehouses

  • Security automation

  • Agile development

  • CI/CD pipelines

Robotics & Engineering

  • Manufacturing Automation

  • Autonomous Robotics

  • Product Development

  • Test Automation

  • Internet of Things

  • Research & Development

Traditional App Development

  • Virtual machines

  • Data warehouses

  • Security monitoring

  • Waterfall development

  • Migrations

Innovation Strategy

  • Innovation as a Service

  • Design Thinking Services

  • Innovation Sprints

  • Systems Design

  • Digital Product Strategy

  • Technology Architecture

Cloud-Based App Development

  • Data lakes

  • Security automation

  • Agile development

Case Study


Learn how Product Perfect migrated a flagship Windows desktop application to a modern web app for a pharmaceutical benefits brokerage firm in Southern California.

Download the Case Study

Project types and compositions

Single page applications

Deemed by many as the future of web development, SPAs are most applicable in settings where the application needs to persist and maintain more of a local, stateful presence. Though many use cases could be contrived, the most common use of SPAs includes apps with forms, wizards, datagrids, modal user experiences, and admin dashboards. SPA’s are typically built-out using ReactJS, AngularJS, or VueJS - some of the most popular open-source front-end frameworks developed to create dynamic, modern web apps.

Application frameworks

Our framework development engagements can create new or customizing existing software libraries to provide a fundamental structures and skeletal models for expedited development of enterprise applications. Frameworks share code across different modules, plugins, and components and allow developers to build applications without re-inventing standardized code. They also allow the immediate and free use and reuse of sophisticated technologies with built-in security layers developed over time, (often many years), of the framework itself.


DevOps, a portmanteau of software development (Dev) and IT operations (Ops), aims to compress the systems development life cycle while providing constant delivery with high software quality. Throughout the DevOps process, operations and development engineers collaborate together across the entire service lifecycle. DevOps is an outgrowth of agile software development, which aims to foster close collaboration between customers, product managers, developers, and Quality Assurance technicians so the company can rapidly iterate toward a better product.

More on DevOps services

IT roadmaps/strategy projects

Open-source software makes its code freely available to the public and the development community, and is usually customized further toward meeting an organization’s specific needs.  Open Source software examples include Linux, Python, PHP, and LibreOffice. They allow component reuse and avoid proprietary architectures. Open source is initially free but the full cost of implementing an opensource system should be considered, as some projects exact a heavy toll in areas such as security and cross-platform compatibility.

More on IT roadmap engagements

Cloud-based web & desktop development

Shifting development to the cloud draws both the attention and the consternation of the IT organization. The cloud revolution has spawned a parallel evolution in software architecture: a movement toward smaller components and application layers that orchestrate automatically-scaled applications. Cloud-based development takes advantage of the inherent benefits of cost control, speed, on-demand scalability, and low overhead / maintenance.

AI applications, algorithms, & models

AI enables software to emulate human decision-making and learning. It can be applied to improve an astounding number operational processes in most companies. NLP, (Natural Language Processing), is the ability for computers and software to understand human language. NLP software can be created to analyze your organization’s blocks of text and suggest improvements based on patterns and data. AI technologies like machine learning and general ai modeling can also be acquired and incorporated into applications through application programming interfaces (API) and cloud-based services.

More on ai projects

UI/UX design

User eXperience or UX design is a human-first way of designing products and it encompasses all aspects of the end-user’s interaction with the brand, as well as its services, and products. User Interface design or UI complements UX, and it considers the look, feel, and interactivity of the product, while trying to make usage as intuitive as possible. Our UI/UX design engagements can take conceptualized products through the rigor and process, outputting sketches, wireframes, mockups, and clickable, animated prototypes.

More on software product design

AR/VR/XR applications

AR, VR, XR - these are the next generation of user experiences. Users can generate new forms of reality by bringing digital objects into the physical world as well as transporting physical world objects into a digital world, taking engagement to a whole new level. Utilizing camera sensors, gyroscopes, and accelerometers, an AR visualization tool can detect and analyze a users’ surroundings and render effects on a mobile device. These tools help to transform traditional phone or tablet experiences into powerful real-time marketing and advertising opportunities.

More on virtual reality projects

Native mobile web applications

Native mobile web apps can include responsive standard web apps and progressive web apps. Native apps can run directly on the mobile device, just like conventional/installed software. Hybrid apps embed a web site inside a native app, allowing development using web technologies while also retaining certain advantages over native apps. Examples include webmail, online retail sales, online banking, online auctions, amongst others.

Technology assessment engagements

Product Perfect seasoned technology architects, analysts, and consultants provide onsite, remote, and hybrid technology assessment engagements that produce predictable, comprehensive diagrams and documents. These typically set the stage for successful project implementations as an immediate next step.

More on assessment engagements

“LERETA envisioned revamping its flagship product offering, giving it a new look and feel... We had a very positive experience with Product Perfect, complete with tangible results.”

Paul Larkin, Former Chairman of the Board, LERETA

Connect with our team for a focused, collaborative session.

Schedule Call

Discovery Call

Senior consultants with previous experience with these types of projects can set the stage for a well-framed engagement.

Discovery Call Details

Product Deep-Dive

A focused session on your specific software applications, platforms, or projects. Typically this includes technical resources from both sides.

Deep Dive Call Details