Building out CRM integrations for enterprise clients across North America
Empowering one-to-one personalization marketing on a massive scale that treats every customer like a VIP, all one million of them.
CRM systems convert data into information that provides insight into customer behavior. This data is appended to dashboards containing personalized customer profiles allowing for agile marketing and curated product. Effective engagement begins with understanding the buying behavior of past, current, and future customers.
Marketing automation allows personalized marketing on a massive scale. Modern CRM systems mine customer data in real-time, then create loyalty bonds that deepen the customer relationship, while also empowering one-to-one marketing that will be recognized and rewarded by each customer.
Zone of affection – the aim of every CRM system: satisfaction levels are so high customers become brand apostles. CRM helps companies spot and understand these apostles on such a unique and personal level that their loyalty and patronage will almost be guaranteed.
Statistically, it is the second purchase that turns a new customer into a long-term one. With quick and easy accessibility to a company’s data as well as the vast treasure trove of available public data, brands utilize customer analytics to ensure personalization helps turn a one-time customer into a long-term, loyal brand advocate.
The cost of acquiring new customers can be 25 times that of retaining existing ones. By ‘learning from churning’, i.e., analyzing campaign responses and customer behavior, customer churn can become an anticipatory endeavor, stopping those from potentially leaving is always easier than reengaging those lost.
The three sequential steps of a successful loyalty program include: building a foundation for loyalty, creating loyalty bonds that either deepen the customer relationship through cross-selling and upselling, identifying and reducing the factors that result in churn. Throughout, engagement is paramount.
Loyal customers are worth up to 10 times as much as their first purchase. While it usually takes more than a year to recoup a brand’s customer acquisition costs, profits generally increase over time from increased purchases, reduced operating costs, referrals of other customers, and price premiums. Loyalty equals profits, year-in, year-out.
The global market for Customer Relationship Management (CRM) Software is projected to reach a revised size of $123.8 billion by 2027.
2022 BusinessWire "Traditional CRM Software Gives Way to New Age Software Solutions"
CRM Usage in the Market with Salesforce in 2021.
Global CRM Relationship Managment Maket Share 2021
Eddie Batista, VP of Information Technology
Senior consultants with previous experience with these types of projects can set the stage for a well-framed engagement.
A focused session on your specific software applications, platforms, or projects. Typically this includes technical resources from both sides.